1 |  | International marketing : strategy and theory / Onkvisit Sak, Shaw John J . - Lần thứ 5. - London: Routledge, 2009. - 710 tr.; 24 cm Số Đăng ký cá biệt: 00017718 |
2 |  | International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon . - Ninth edition. - United Kingdom : Cengage, 2022. - 511 pages : Illustration ; 27 cm Số Đăng ký cá biệt: 00019799 |
3 |  | Global marketing management / Masaaki Kotabe, Kristiaan Helsen . - Ninth edition. - Hoboken : Wiley, 2023. - xxxiv, 762 pages : illustrations ; 26 cm Số Đăng ký cá biệt: 00021002 |