1 |  | Building strong brands / Aaker David A . - London: Pocket Books, 2010. - 380 tr.; 20 cm Số Đăng ký cá biệt: 00017212 |
2 |  | Strategic brand management : building, measuring, and managing brand equity / Keller Kevin Lane . - Lần thứ 4. - Boston: Pearson, 2013. - 590 tr.; 27 cm Số Đăng ký cá biệt: 00015828 |
3 |  | Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan . - 5th Edition. - London : Pearson, 2020. - 621 pages : illustrations ; 28 cm Số Đăng ký cá biệt: 00021005 |
4 |  | Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis . - London ; New York : Routledge, 2021. - xxii, 344 pages : illustrations ; 25 cm Số Đăng ký cá biệt: 00021006 |