| 1 |  | Essential of contemporary advertising / William F. Arens, David H. Schaefer . - America: McGRAW-HILL, 2007. - 558 tr.; 27 |
| 2 | | Contemporary advertising / William F. Arens, Micheal F. Weigold, Christian Arens . - Lần thứ 11. - America: McGRAW-HILL, 2008. - 712 tr.; 27 |
| 3 | | Advertising and promotion : an integrated marketing communications perspective / Belch George E., Belch Michael A . - New York: McGRAW-HILL, 2018. - 764 tr.; 27 cm
Số Đăng ký cá biệt: 00015835 |
| 4 | | Marketing communications : objectives, strategy, tactics / Rossiter, John R., Percy, Larry, Bergkvist, Lars . - London: SAGE Publications, 2018. - 566 tr.; 25 cm
Số Đăng ký cá biệt: 00018586 |
| 5 | | Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp . - 10th edition. - Boston, MA : Cengage, 2018. - xix, 635 pages : Illustration ; 28 cm
Số Đăng ký cá biệt: 00019825 |
| 6 | | Designing brand identity : an essential guide for the entire branding team / Wheeler Alina . - Lần thứ 5. - Hoboken, New Jersey: Wiley, 2018. - 324 tr.; 28 cm
Số Đăng ký cá biệt: 00001788
00017297 |
| 7 | | Advertising & IMC : principles & practice / Moriarty, Sandra, Mitchell, Nancy, Wood, Charles, Wells, William . - Lần thứ 11. - UK: Pearson, 2019. - 664 tr.; 28 cm
Số Đăng ký cá biệt: 00018592 |
| 8 | | Social media marketing : a strategic approach / Debra Zahay, Mary Lou Roberts, Janna Parker, Donald I. Barker, Melissa Barker . - Third edition. - Boston, MA : Cengage, 2023. - 328 pages : Illustration ; 27 cm
Số Đăng ký cá biệt: 00019800 |
| 9 | | Advertising and Integrated Brand Promotion / Angeline Close Scheinbaum, Thomas Clayton O'Guinn, Richard J. Semenik . - Ninth edition. - Boston, MA : Cengage, 2023. - xxii, 452 pages : Illustration ; 28 cm
Số Đăng ký cá biệt: 00019827 |