1 | | Marketing communications : objectives, strategy, tactics / Rossiter, John R., Percy, Larry, Bergkvist, Lars . - London: SAGE Publications, 2018. - 566 tr.; 25 cm Số Đăng ký cá biệt: 00018586 |
2 | | Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp . - 10th edition. - Boston, MA : Cengage, 2018. - xix, 635 pages : Illustration ; 28 cm Số Đăng ký cá biệt: 00019825 |
3 | | Advertising and promotion : an integrated marketing communications perspective / Belch George E., Belch Michael A . - New York: McGRAW-HILL, 2018. - 764 tr.; 27 cm Số Đăng ký cá biệt: 00015835 |