1 |  | Global marketing management / Masaaki Kotabe , Kristaan Helsen . - Lần thứ 3. - America: John Wiley & Sons, 2004. - 693 tr.; 24 |
2 |  | Global marketing management / Masaaki Kotabe, Kristiaan Helsen . - Ninth edition. - Hoboken : Wiley, 2023. - xxxiv, 762 pages : illustrations ; 26 cm Số Đăng ký cá biệt: 00021002 |